I paid 22800 for my X. It has cruise and some other crap in it. But I did get the 4.10 gears in it. I have no complaints now that it is on a 3" lift and 35" MTZ's.......

 

In today's market, no one should ever pay more than invoice. But you have to do your homework and know what invoice is. Can't just show up at a dealership and expect a great deal -- they will always want you to pay msrp or more. And who can blame them for trying? Know your stuff and you'll get a great deal.