Jeep - make an actual pick-up
05-25-2011, 06:15 AM
#31
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The Nukizer and the Gladiator will not be built. Ford and Gm stopped building small pickups a long time ago. Why .....They don't sell! Sorry Chrysler but your CEO cant stop staring at his Challanger's and 300's to see the potential of the Jeep line if you started giving the public what it wants HEMI's in JK's!!
Jeep is worried about 'cannibalization' of Wrangler sales. Jeep sold roughly 100,000 Wranglers last year, they figure a Jeep truck would take sales away from that & take them out of that production 'sweet spot'. Say they lost 10% of Wrangler owners that went to a pickup = 10,000 units.
They would be bringing over someToyota Tacoma owners also:
Toyota Tacoma Calendar Year US Sales:
2005 = 168,831
2006 = 178,351
2007 = 173,238
2008 = 144,655
Figure 144,000 & they lost 20% (an ambitious number) to the new Jeep truck = 28,800 units.
The poor Dodge Dakota guys have to buy something with the demise of their pickup line. Say an optomistic 50% went to a Jeep pickup (versus a fullsize Dodge)
2008 = 26,044
2009 = 10,690
2010 = 13,047
13,000 x 50% = 7,500 units.
Even if you managed to bring some Colorado/Canyon and Frontier guys over, you would be hard pressed to come up with a total 50,000 unit demand. That is a Long way from where they need to be, not to mention the politics involved with Dodge
Last edited by oilburner; 05-25-2011 at 06:17 AM.
05-31-2011, 06:12 AM
#33
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THEN AGAIN, Toyota only sold 15,000 FJ Cruisers last year. 
More recent fodder here:
jpmagazine.com/featuredvehicles/154_1106_what_the_new_jeep_pickup_will_and_wont_be/index.html
More recent fodder here:
jpmagazine.com/featuredvehicles/154_1106_what_the_new_jeep_pickup_will_and_wont_be/index.html
Last edited by Robar; 06-02-2011 at 04:52 AM. Reason: Please do not post clickable non-sponsor links
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05-31-2011, 06:20 PM
#36
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Almost forgot about the end of the Ford Ranger, they sold about 50,000 of them in 2010. Not all Ranger owners will opt to go full-size. Along with the Mazda cousin going away, they may have some truck guys in the ready for a Jeep Pickup -
Couple of 'fun facts' I discovered:
Gladiator
Overall width = 72.1"
Overall length = 176.9"
Tacoma Access Cab
Overall width = 72.2"
Overall length = 190.4"
Couple of 'fun facts' I discovered:
Gladiator
Overall width = 72.1"
Overall length = 176.9"
Tacoma Access Cab
Overall width = 72.2"
Overall length = 190.4"
Last edited by oilburner; 05-31-2011 at 06:31 PM.
