Tag: jeep

Changing a successful product is a real catch-22. If you alter it too much, you risk alienating your original customers; however, if you just leave it as is for too long, consumers might accuse you of being out of date. At the Road & Track offices, that’s the situation in which Jeep finds itself with its 2014 Wrangler Oscar Mike Edition.

The 2014 Easter Jeep Safari in Moab, Utah is behind you, but now there is a hoard of photo viewing ahead of you thanks to the JK Forum boots on the ground capturing all the action. So much happened over the nine-day event. If you were there, you may be finding it difficult to digest all the excitement from the past week and a half. Hopefully the videos and the mega gallery after the jump will act as the Pepto-Bismol for your bloated memory.

It’s quickly becoming apparent that good ol’ America won’t be the only country staking claim to manufacturing Jeeps. Fiat Chrysler has already said the new subcompact Renegade will be built in Melfi, Italy, making it the first place outside the U.S. to build the iconic Jeep nameplate. Now it appears a deal that will allow China to build Jeeps is almost done as well.

These photos, snapped in Michigan, give us a pretty good view of a vehicle that features some of the same design elements of the Jeep Renegade that debuted at the Geneva Auto Show last month.

We watched the 1784 Jeep Cherokee drive across the field in front of us, cutting the pit course of the Parker 425. We had assumed it was just a newbie who got lost or somebody desperate to get fuel. As I continued to watch, I realized more was going on. It turns out the driver shut off the truck to make sure he didn’t kill the fuel pump, but it failed to restart. To make matters worse, this wasn’t even his pit spot.

The AEV Brute is already an awesome package that gives Jeep Wrangler Four-Door owners the truck package they’ve always wanted. Now, if you’re the kind of person who wants some Land Rover-ish refinement, AEV steps up once again with the Filson Edition Brute.

Few places are considered harsher than the Australian Outback. The Australasian Safari is looked at as one of the toughest seven-day endurance races; it even rivals the Dakar Rally thanks to that improbable terrain. Team Lerner Reina set out with a Jeep Wrangler Unlimited Rubicon that was modified by American Expedition Vehicles. Let’s take a quick look into this amazing machine.